ONtv to return to Steeltown roots
Article Abstract:
ONtv will be subjected to a rebranding program next year that will include a return to its roots in Hamilton, Ontario. Global TV executive David Hamilton said the station's branding will be determined by what viewers and advertisers want. Sources say the ONtv name could be replaced with the station's call letters, CHCH. The rebranding could involve changes in programming, more local news and information being broadcast.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Television Broadcasting, TV Stations, Television stations, ONtv
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Kia blazes a trail
Article Abstract:
The marketing methods used by automaker Kia Canada to promote itself are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Motor vehicles and car bodies, Marketing, Automobile industry, Company marketing practices
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Subjects list: Canada
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