The same old sod
Article Abstract:
The continuing trend for advertisements to depict Scotsmen in a negative manner - usually looking ridiculous or as tightwads - is criticized in this report. Recent examples of such portrayals in television and radio advertisements are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Forecasts, trends, outlooks, PRINTING AND PUBLISHING, Radio and Television Broadcasting, Reports, Forecasts and trends, Mass media industry, Market trend/market analysis, Portrayals, Scots, Scots (British people)
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The kings of radio
Article Abstract:
The successful use of radio advertising by clothing store Korry's owner Saul Korman, jewellery chain Montecristo's owner Pasquale Cusano and mattress store Best Sleep Centre's owner David Keam in promoting their stores is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Radio, TV, publisher representatives, Media Representatives, Executive changes & profiles, Jewelry Stores, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Radio Advertising, Mattresses and bedsprings, Usage, Officials and employees, Clothing stores, Mattress industry, Cusano, Pasquale, Keam, David, Korman, Saul
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Canada, Advertising
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