Riding high with Saab
Article Abstract:
General Motors Canada's promotional campaign for the launch of its new Saab vehicles focused on fun and creativity. The innovative scheme, which attracted 20,000 people to test drive the cars that were mounted on a working ferris wheel, gained good media coverage.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Canada, Motor vehicles and car bodies, Marketing procedures, Public affairs, Sales Promotion, Innovations, Marketing, Automobile industry, General Motors Corp., GM, Media coverage, Company marketing practices, Sales promotions, Saab (Automobile)
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Microsoft plans of attack
Article Abstract:
A focus on software giant Microsoft's strategies for lucrative search engine advertising market is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
United States, Prepackaged software, Strategy & planning, Sales & consumption, Editorial, Planning, Usage, Computer software industry, Software industry, Microsoft Corp., MSFT, Internet/Web advertising, Internet advertising, Internet/Web search services, Search engines, Company business planning, Internet search software, Internet/Web search service, Market size, Text search and retrieval software
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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