P&G celebrates small communities with Nice'n Easy skating tour
Article Abstract:
Proctor & Gamble (P&G) is part of a sponsorship deal for Nice'n Easy Celebration on Ice, an ice skating show in smaller cities and towns across Canada, featuring top figure skating talent. The sponsorship has enabled P&G to foster relationships with retailers like Zellers, Loblaws and Shopper's Drug Mart by allowing them to distribute tickets and organize promotions, contests or in-store incentive programs.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Soaps & Detergents, Procter & Gamble Co., Soap and cleaning agents industry, Cleaning agents industry, Rites, ceremonies and celebrations, Ice skating, Nice Advertising
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Target finds its mark at Ice Awards
Article Abstract:
Target Marketing and Communications has taken Best of Show award for its work for Irving Oil's convenience store coffee.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Convenience Stores, Grocery stores, Roasted coffee, Processed Coffee, Coffee and Tea Manufacturing, Fuel oil industry, Achievements and awards, Coffee (Beverage), Coffee, Target Marketing Communications Ltd., Irving Oil Corp.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Advertising agencies, Contracts, Advertising, Contract agreement
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