Abstracts » Business, international

Product placement under fire

Article Abstract:

The Independent Television Commission's (ITC) rules that govern product placement on UK's television shows are 'ambiguous and difficult to police' and are in need of reform, according to television watchdogs. ITC's codes on 'undue prominence' for commercial brands have been violated by some broadcasters prompting a series of viewer complaints over the unwarranted plugging of products on television programs. Violations included the plugging of a Disney video on This Morning program and the showing of two close-ups of Douwe Egberts coffee jar, both on Channel 5.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Broadcast Regulation NEC, Broadcasting regulations

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U.K. readies for revolution as ad regulations change

Article Abstract:

New legislation being planned by UK's Independent Television Commission (ITC) would relax rules prohibiting religious organizations from engaging in TV advertising. The legal proposals are expected to raise opposition over the prospect of American-style TV evangelism but an ITC spokesman said they reflect the greater social and commercial awareness of the modern consumer as well as the changing advertising landscape. The spokesman added that the deregulation of the code will not compromise viewer protection.

TV Advertising, Media Representatives, Television advertising

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U.K. cracks down on cold calling

Article Abstract:

Telemarketers in the UK face fines of as much as 5,000 pound-sterling when they call people during off-business hours. New regulations also make it unlawful for telemarketers to call people who have opted out of telephone marketing. A central register of 'opt-out' numbers has been set up for telemarketers and the number of 'opt-out' numbers is expected to increase with the new regulations.

Telemarketing Bureaus, Telemarketing Services

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