Publicis to acquire Fallon McElligott

Article Abstract:

French-based Publicis SA has reached an agreement to acquire Fallon McElligott for an undisclosed amount. Fallong is one of the largest advertising agencies in the US.

Author: Kranhold, Kathryn
Fallon McElligott, Publicis Groupe S.A.

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Y&R board tries to decide fate of WPP offer

Article Abstract:

The board of Young & Rubicam Inc., a New York-based advertising agency, will decide the final details of the deal involving their being acquired by WPP Group PLC for $4.38 billion.

Author: Kranhold, Kathryn, Ellison, Sarah
Young & Rubicam Inc., WPP Group PLC

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Publicis CEO Levy remains confident on financial targets

Article Abstract:

The article discusses how Maurice Levy, CEO of French ad agency Publicis, remains optimistic about financial targets and will go ahead with the acquisition of FusionDM.

Author: Vranica, Suzanne, Galloni, Alessandra
Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Agency Planning/Goals, Abstract, Marketing industry, Publicis International, Business consultants, Management consultants, FusionDM

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Subjects list: United States, Mergers, acquisitions and divestments, France, Advertising agencies
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