Mag numbers soar with new PMB

Article Abstract:

Canada's Print Measurement Bureau's new study of consumer magazine readership shows a huge reader increase.

---

Readership takes off; PMB 2001 reported what sure looked like outlandish increases in magazine audiences. Yet so far that's had remarkably little impact on ad buys

Article Abstract:

The way they gather the statistics made a big difference, very big. The Print Measurement Bureau changed from 'Through The Book" methodology to "Recent Reading." This caused a readership figure that was 542,000 per issue of 'Outdoor Canada' in 2000, to jump to 2.1 million readers per issue in 2001, an increase of 290%. Most publishers were in favor of the change.

Print Media

---

Maximed out

Article Abstract:

The causes of the emergence of Maxim as the most popular magazine among Canadian men are discussed.

Rankings

Similar abstracts:

• Abstracts: Marsh faces hurdles to regain investor trust as it confronts additional set of allegations. Xerox's net falls but CEO declares turnaround done
• Abstracts: Software to manage your contacts still seems a little unmanageable. Productivity suites leave sour taste in this software installation
• Abstracts: Internet supported customer relationship management: a key opportunity for the twenty-first century. Business-to-business e-marketplaces: towards consolidation and collaboration
• Abstracts: Bank of East Asia's plan to buy rival won't have much impact, analysts say. HSBC's purchase of stake in Taiwan may spark trend
• Abstracts: Review of a 40-year debate in international advertising: practitioner and academician perspectives to the standardization adaptation issue

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.