Mag numbers soar with new PMB
Article Abstract:
Canada's Print Measurement Bureau's new study of consumer magazine readership shows a huge reader increase.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Readership takes off; PMB 2001 reported what sure looked like outlandish increases in magazine audiences. Yet so far that's had remarkably little impact on ad buys
Article Abstract:
The way they gather the statistics made a big difference, very big. The Print Measurement Bureau changed from 'Through The Book" methodology to "Recent Reading." This caused a readership figure that was 542,000 per issue of 'Outdoor Canada' in 2000, to jump to 2.1 million readers per issue in 2001, an increase of 290%. Most publishers were in favor of the change.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Maximed out
Article Abstract:
The causes of the emergence of Maxim as the most popular magazine among Canadian men are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Marsh faces hurdles to regain investor trust as it confronts additional set of allegations. Xerox's net falls but CEO declares turnaround done
- Abstracts: Software to manage your contacts still seems a little unmanageable. Productivity suites leave sour taste in this software installation
- Abstracts: Internet supported customer relationship management: a key opportunity for the twenty-first century. Business-to-business e-marketplaces: towards consolidation and collaboration
- Abstracts: Bank of East Asia's plan to buy rival won't have much impact, analysts say. HSBC's purchase of stake in Taiwan may spark trend
- Abstracts: Review of a 40-year debate in international advertising: practitioner and academician perspectives to the standardization adaptation issue