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Business, international

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Redefining the strategic competitive unit: towards a new global marketing paradigm?

Article Abstract:

The shift to a global perspective in marketing implies a change of the focus of managers of the strategic competitive unit. A multiorganizational marketing strategy is hindered by the traditional adversarial relationships of most companies and the perception of competitive sovereignty in which companies attempt to outdo each other. For an effective alliance between companies, managers must focus on collaborative efforts in acquiring resource capabilities.

Analysis, Usage, Evaluation, Marketing management, Strategic alliances (Business), Industrial organization

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A taxonomy of countries based on inventive activity

Article Abstract:

Major differences exist with regards to the innovative activity of US, Japan and several European countries. Japan was classified as a very inventive and mercantilist nation while the US was rated as a technology seller with dwindling supply of technology. Germany was bracketed in group of countries that are inventing and participating in foreign markets.

Scientific Research and Development Services, National R&D Programs, International aspects, Industrial research, Demographic aspects, Research, Technological innovations

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Entering and Succeeding in Emerging Countries: Marketing to the Forgotten

Article Abstract:

Books, Book Review, Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority (Book), Samli, A Coskun

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