Rich media
Article Abstract:
The methods of print advertising preferred by marketers of luxury brands are described. The need to portray affluence on the on the internet in order to reach younger customers is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Marketing procedures, Advertising and Related Services, Print Advertising, Marketing, Demographic aspects, Company marketing practices, Luxuries
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Consumption on demand
Article Abstract:
With reference to changing media consumption trends and the growing demand for interactive media, the need for Canadian marketers to catch up with online advertising is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Market information - general, Supply and demand, Technology application, Marketing industry, Internet/Web advertising, Internet advertising, Interactive computer systems, Interactive media, Interactive technology, Advertising media, Company business forecast/projection, Company forecasts
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Forecasts and trends, Market trend/market analysis
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