Advertisers boost spending in Asia as economics show a recovery
Article Abstract:
Advertising spending in China, South Korea, Australia, and Hong Kong has increased after the economic crash of 1997. Most expenditures were found in health products, car dealerships, entertainment and food companies, as well as online services.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Right image helps brewers: foreign beer makers vie for emerging markets
Article Abstract:
Saigon Beer is Vietnam's most popular beer, commanding 1/3rd of the 2.2 billion liter market because it understands the tradition that men of different economic classes often drink side-by-side in the popular neighborhood bars. Once considered a cheap beer, Saigon Beer has changed its image to an egalitarian beer. The efforts of Tiger, a regional beer owned by Singapore-based Fraser and Neave and Netherlands-based Heineken NV, and Australia-based Foster's Brewing Group Ltd. and Foster's Brewing Group Ltd. are discussed in the context of ACNielsen-sponsored focus group meeting, where individuals talked about their favorite beers.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
China's advertising market grows on surge in consumer spending
Article Abstract:
China has catapulted itself as the second largest advertising market in Asia, next only to Japan, by replacing South Korea. The growth of the advertising market is attributed to the explosion of consumer spending in China with a lot of money being invested. It is not just the foreigners anymore who are big on advertising expenditures. Chinese manufacturers have followed suit and are emulating their Western competitors by buying more advertisements and paying actors and rock stars to endorse their products.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The top air cargo carriers: new services make the difference. Luxury consumers like it different
- Abstracts: Rash of hot jobs breaks out; surveys indicate some Asian employers have hiring on their minds. Testra's shares fail to make a connection with investors
- Abstracts: T-Online chief executive resigns over differences with Ron Sommer. T-Online loss comes in lower than expected
- Abstracts: Pressure Mounts on Telkon: Foreign Partners Blame Jakarta for Stalemate With Indonesian Company. Singapore defends payouts
- Abstracts: Sonicblue agrees to buy two firms to bolster digital-video products. Exelixis agrees to buy Genomica in stock deal