Spanish Advertisers Answer Call for Campaigns With Bite

Article Abstract:

When dominant Spanish telecommunications player Telefonica aired TV ads warning consumers of the dangers in switching to smaller phone companies, Alo Comunicaciones fought back. Its advertising company hired the same actors from the Telefonia ads to parody the larger company's ad campaign.

Government regulation (cont), Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Statistical Data Included, Marketing, Television advertising, Alo Comunicaciones S.A., Hita and Partners

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Telefonica chief picks two veterans for top positions

Article Abstract:

The Chairman of Spain's national telecommunications carrier Telefonica S.A., Cesar Alierta has announced the following appointments: Fernando Abril-Martorell, chief executive officer, Joaquim Agut, new chairman for Telefonica's Internet services division Terra Networks S.A., and Telefonica's mobile telecommunications services executive Luis Lada.

Radiotelephone communications, Cellular and Other Wireless Telecommunications, Telegraph & other communications, Wired Telecommunications Carriers, Telephone Communications, Mobile Radio Services, Telephone communications, exc. radio, Executive changes & profiles, Personnel administration, Management, Officials and employees, Internet service providers, Telephone services, Wireless communications services, Appointments, resignations and dismissals, Terra Networks S.A., Alierta, Cesar, Abril-Martorell, Fernando, Lada, Luis, Agut, Joaquim

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Telefonica net surges 73% amid gains

Article Abstract:

Spanish telecommunications company Telefonica SA posted better-then-expected first-half net profit of Euro1.02 billion, an increase of 73% from a year earlier. Profit increased 32% to E776 million, discounting E243.6 million.

Sales, profits & dividends, Finance

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