The Global Network Communications Agency
Article Abstract:
Information regarding the management of global communications systems is given. By using "Branded" decision tools companies insure their clients of uniform management over their agency-client intranets.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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Strategic alliance- based global sourcing strategy for competitive advantage: A conceptual framework and research propositions
Article Abstract:
Research into global sourcing for use as a competitive advantage is given. The research shows that using strategic alliance based global sourcing can increase a firms competitive advantage.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2001
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How smaller born-global firms use networks and alliances to overcome constraints to rapid internationalization
Article Abstract:
Role of business networks and partnerships of small firms in tackling and surviving globalization is discussed.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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