The greening of Wal-Mart
Article Abstract:
The marketing challenges faced by Wal-Mart Stores Inc., and the strategies adopted by them to overcome customer grievances are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, All Other Specialty Food Stores, Variety stores, Discount Stores, Marketing Management, Administration of Marketing, Methods, United States, Wal-Mart Stores Inc., Marketing, WMT, Company marketing practices, Customer relations
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Human capitalism
Article Abstract:
The need of adopting multiculturalism in Canadian companies amid increasing migrant labor percentage is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Canada, Management dynamics, Personnel administration, Venture Analysis, Management, Human resource management, Business enterprises, Company business management, Company personnel management, Multiculturalism
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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