The rise of print

Article Abstract:

After several years of struggle for the print media, a promising future was forecast for it at the recent Audit Bureau of CirculationsE conference for media buyers, advertisers and print executives. Renetta McCann, chief executive of Starcom North America, spoke on the shift from mass media to one-to-one relationships and how magazines could play an important role in forming a bond with readers. Sunni Boot, president of ZenithOptimedia Canada, emphasized on the need to focus on Print Web sites, and expressed five ways in which the print media could enhance its attraction for advertisers.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Forecasts, trends, outlooks, North America, Conferences, meetings and seminars, Forecasts and trends, Market trend/market analysis, Audit Bureau of Circulations

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Family ties

Article Abstract:

An overview of the recent spurt in global alignments of media companies and its adverse effects on Canadian marketers and media agencies is presented.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Management dynamics, Advertising, Management, Influence, Marketing industry, Company business management

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Whetting the media appetite

Article Abstract:

The increasing market for mass media firm Bell Globemedia after major acquisitions is discussed.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Acquisitions & mergers, Market share, Mergers, acquisitions and divestments, Company acquisition/merger, Company market share, Bell Globemedia Interactive Inc.

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Subjects list: Canada, Mass media industry
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