The legacy
Article Abstract:
MacLaren McCann, which had a roller-coaster 1999, is ending the year on the upswing. The Canadian advertising agency began 1999 with problems with the Molson Canadian beer account, which it eventually lost in the middle of the year. The firm, however, looked in other places and scored some major wins, snaring the C$40 million Rogers Communications account and the C$28.8 million Kellogg Canada media buying account.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Scouting Canada's agencies
Article Abstract:
Canada's largest and most important advertising agencies were rated by Marketing Magazine in its first-ever Ad Agency Scouting Reports. Ratings were based on interviews with clients, which assessed their agencies in key areas. Agencies were also evaluated in terms of account wins and losses and their creative output. The rating system uses five stars, with one star the lowest score and five stars the highest.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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