The monster trash

Article Abstract:

The outdoor advertising company Eucan has a ten-year contract with Toronto to provide recycling garbage bins with advertisements featured on them. Their recent proposal to replace the existing SilverBox bins with huge 7.5-foot-high bins, with more advertising space, is drawing much flak.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Legal issues & crime, Government regulation (cont), Forecasts, trends, outlooks, Government regulation, Legal/Government Regulation, Usage, Laws, regulations and rules, Forecasts and trends, Market trend/market analysis, Public opinion, Refuse containers, Trash containers

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Reaching daytrippers

Article Abstract:

A study conducted among urban Canadians to determine the effectiveness of out-of-home advertising on the purchase decisions of an individual is presented.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Consumer Expenditures, Private Households, Stationery stores, Consumer Behavior, Consumer Exp-Stationery,Writing Suppl, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Analysis, Influence, Consumer spending, Consumer behaviour

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OAAC cancels Billi Awards for 2002

Article Abstract:

The Outdoor Advertising Association of Canada (OAAC) has cancelled the 2002 Billi Awards, which honor the country's outdoor creative.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Awards

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Subjects list: Canada, Outdoor advertising
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