The new marketing skills
Article Abstract:
The ability to analyze the behavior and value of the customer and the need to validate the business benefits delivered by marketing activities are two major trends affecting product marketing today. The challenge is to use both trends to their best ability without letting fact-finding and finance becoming the only driving force in the business.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Guiding consumer apathy
Article Abstract:
A research was conducted by Direct Energy Essential Home Services and Enbridge Home Services on household maintenance and energy retailing. The research showed that advertising can be directed and melt consumers' apathy by encouraging them to become more informed about the infrastructure of their homes and businesses and help them save money.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Time will sell
Article Abstract:
Kellogg's, Dairy Farmers of Canada, Nielsen Canada and Pepsi-Cola are using commercial reruns and retro ads to market their products. The reasons behind their strategy are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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