Abstracts

Business, international

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Toronto 1 or Toronto wan?

Article Abstract:

Toronto TV station Toronto1 was sold to Chum after a failure to attract viewers, last month and the failure was the result of wrong positioning, confusing graphic identity and above all the bland and washed-over programming. The new owners are advised to change the name and give the audience some reason to watch the station in order to succeed.

Acquisitions & mergers, Management dynamics, TV Stations, Management, Mergers, acquisitions and divestments, Company acquisition/merger, Company business management, Television stations, CHUM Ltd.

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Past its prime

Article Abstract:

Canada based television broadcasting giant CanWest has launched new television channel 'TV Tropolis' targeted towards younger audience. The success rate of this new channel is projected.

Services introduction, New Products/Services, Television broadcasting, Company service introduction, Service introduction, Young men, CanWest Global Communications Corp.

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Over the hill

Article Abstract:

The target marketing of baby boom generation by television and mass media industry is discussed.

PRINTING AND PUBLISHING, Television broadcasting industry, Mass media industry, Baby boom generation

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