Abstracts » Business, international

Trendspotting

Article Abstract:

Advertising agencies have different ways of identifying what is going to be a trend. Trend spotting is very essential for ad agencies since it allows them to determine how a certain product is to be marketed to a certain target audience, which is usually the youth market. The biggest challenge for ad agencies is how to determine a trend before it becomes one, otherwise trend-based marketing campaigns will not only be a waste of money but also detrimental to advertisers.

Strategy & planning

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DraftWorldwide, Fuel join forces

Article Abstract:

DraftWorldwide of Chicago, IL, will merge its Canadian operations into a single entity based in Toronto, Ontario. The move will unite DraftWorldwide Canada with Toronto-based Fuel Advertising, a company that New York-based parent Interpublic Group of Companies acquired in Sep 2000. The resulting organization, which will continue to carry the DarftWorldwide name, will be under the leadership of Fuel Pres Richard Fisher.

Canada, Acquisitions & mergers, Foreign operations, International Public Relations PLC

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