Peter Elwood
Article Abstract:
Peter Elwood, former Unilever executive and Lever Brother and Litpon president, was inducted into the Marketing Hall of Legends in 2008. Elwood is known for his Dove advertisement, the "Bar None" campaign, which is considered as one of the most successful Dove advertisements. His marketing strategy is examined further.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
Management dynamics, Practice, Achievements and awards, Marketing executives, Elwood, Peter
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Kellogg unveils Vector bar
Article Abstract:
Kellogg Canada has introduced a Canadian exclusive bar version of its Vector cereal.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Food & Kindred Products, Food Manufacturing, Product introduction, New Products/Services, FOOD AND KINDRED PRODUCTS, Kellogg Canada Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Subjects list: Canada
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