Viewpoint: this thing I call Europe

Article Abstract:

A new marketing paradigm is taking hold in Europe as a result of evolving business, economic, cultural and political relationships. The emergence of a new marketing environment in the region necessitates a corresponding change in marketing approach among US and other foreign companies. Unfortunately, international marketers have not yet fully grasped this new marketing paradigm or the forces that are driving the change. Marketers must take advantage of opportunities presented by this new marketing environment by understanding the behaviors and structures of the European markets.

Marketing

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The marketing implications of foreign direct investment in private Hungarian firms

Article Abstract:

Much has been written on the importance of attracting foreign investment and managerial and technological skills to central and eastern Europe after the Cold War and the collapse of social and political revolutions of 1989. This would lead to the transformation from centrally planned economies to market-led economies. The Hungarian experience on foreign direct investment is examined.

Eastern Europe, Hungary, Central Europe

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Factors influencing foreign direct investment and international joint ventures: a comparative study of Northern Ireland and Bahrain

Article Abstract:

Foreign direct investment (FDI) can be in form of wholly-owned concerns or joint ventures. Factors influencing investment decisions include, market size, growth, costs of labor and materials, government policies and, technology access. The perceptions and satisfaction levels of the managing directors dealing with FDI in Northern Ireland and Bahrain are explored.

Northern Ireland, Bahrain, Beliefs, opinions and attitudes, Corporate officers, Foreign direct investment

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