Watered-down brands
Article Abstract:
A report is presented on how some big companies, with everything going for them, discredit their brands by going in for greedy measures. The mismanagement of leading brands such as Cardhu Scottish whiskey, Schlitz beer, Coca-Cola and Tim Horton's frozen doughnuts, are focused on.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing Management, Administration of Marketing, Reports, Product management
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Fat, fab or fantasy
Article Abstract:
The importance of physical appearance for female models in advertisement industry is emphasized.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Advertising, Marketing industry, Fashion models
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Comment about this article or add new information about this topic:
Subjects list: Analysis, Canada
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