What marketerEs want
Article Abstract:
A discussion with four prominent marketers, sharing their opinion about client u agency relationships and how to get the best possible results out of them. The general view is that there should be an integrated work atmosphere with the agency being open about the work process and completely aware of the brands and their inherent qualities so as to create a good end product in terms of marketing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Creative spaces
Article Abstract:
The plans of Saatchi and Saatchi to start new facilities and adopt a open communication systems are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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WPP shutters Bates brand after deal
Article Abstract:
When WWP Group acquired Cordiant Communications the move made 63-year old Bates Worldwide history.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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