Advertising budgeting practices in agribusiness: the case of farmer cooperatives

Article Abstract:

The present study explores the complex issue of budgeting for advertising by agribusinesses. An empirical study of U.S. diversified and marketing agricultural cooperatives is utilized in this exploratory study. The findings suggest that agribusiness cooperatives tend to utilize the more economic/rational build-up method of advertising budgeting. (Reprinted by permission of the publisher.)

All Other Miscellaneous Crop Farming, Farm Co-operatives, General farms, primarily crop, Research, Agricultural industry, Advertising, Agricultural cooperatives, Advertising expenditures, Agriculture, Cooperative

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How industrial distributors view distributor-supplier partnership arrangements

Article Abstract:

This nationwide survey reports distributors' perspectives of their relationship with a core supplier. The survey reports on elements of partnership, expectations, outcomes, and satisfaction relating to the relationship's position on a continuum between arm's length and close partnership styles. (Reprinted by permission of the publisher.)

Surveys, Beliefs, opinions and attitudes, Distribution of goods, Distribution (Commerce), Strategic alliances (Business), Industrial suppliers

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