Advertising budgeting practices in agribusiness: the case of farmer cooperatives
Article Abstract:
The present study explores the complex issue of budgeting for advertising by agribusinesses. An empirical study of U.S. diversified and marketing agricultural cooperatives is utilized in this exploratory study. The findings suggest that agribusiness cooperatives tend to utilize the more economic/rational build-up method of advertising budgeting. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
How industrial distributors view distributor-supplier partnership arrangements
Article Abstract:
This nationwide survey reports distributors' perspectives of their relationship with a core supplier. The survey reports on elements of partnership, expectations, outcomes, and satisfaction relating to the relationship's position on a continuum between arm's length and close partnership styles. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Why industrial advertising is often done in house. A six-stage model of the buying process for ERP software
- Abstracts: The pastor is faster: religion in Latin America. New brooms in Latin America
- Abstracts: Housing renewal in Belfast. Affordable housing; the private sector perspective
- Abstracts: Expert opinion in project management. The development of a rule based expert system model for fraud alert in consumer credit
- Abstracts: Tenant mix, tenant placement and shopper behavior in a planned shopping centre. The service sector in planned economies of Eastern Europe: past experiences and future perspectives