mbanx is rebranded with little fanfare
Article Abstract:
The Bank of Mntreal has rebranded its mbanx virtual banking division as mbanx Direct. mbanx services are available via computer, telephone and ABM to access information on bank accounts, mortgages, and personal loans. The bank also provides virtual banking services such as payments and money transfers through its Website. The rebranding was decided upon to separate its virtual banking services from mbanx, which serves the bank's personal and commercial customer base.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Cashing in on change
Article Abstract:
Marketers of financial services are becoming more consumer-oriented. Financial institutions are rolling out new convenience-based products and are beefing up their Web presence to snare more consumers online. Mutual funds, which in the past have almost exlusively focused on professional advisors, are now directly targeting consumers. According to AC Nielsen, the financial services industry spent C$388 million on advertising in 1998, up 13% from the previous year.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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