ACCOUNTS IN REVIEW
Article Abstract:
This is a table of advertising accounts in review ranked by size of budget. Information given includes names and locations of clients and brands, names and locations of incumbent agencies, names and locations of contending agencies, and expected decision dates. Glaxo-Wellcome's $150 million account, currently held by Media Edge of New York, is the largest, followed by NationsBank/Bank of America's $80-100 million account, currently held by Temerlin McClain of Irving, Texas and by Deutsch Advertising of New York and California. Also under review are Continental General Tires' $8.5-10 million account with Wolf Group of Toronto, Navistar International Corp's $6-7 million account with Ogilvy and Mather of Chicago, and Cable and Wireless PLC's estimated $5 million account, not currently held by an agency.
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1999
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More of Kellogg, Less of Wrangler at Martin
Article Abstract:
The Martin Agency has been selected by Kellog to work on a project for Lender's bagels. The agency became associated with the cereal maker in 1988. The agency also announced that it has severed its relationship with Wrangler, a client for the last 10 years.
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1999
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Bacardi's Amaretto to McKinney
Article Abstract:
McKinney & Silver last week was named to handle creative and marketing communications for Bacardi-Martini USA's DiSaronno Amaretto brand.
Comment:
Is named agency to handle Bacardi-Martini U.S.A.'s DiSaronno Amaretto brand
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
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