Do's and Don't's about Advertising to the Canadian Market

Article Abstract:

Most American advertisers are ignorant of the Canadian market. United States advertisers who hope to market their products in Canada must know the market. Canada is not a homogeneous country; therefore, advertising may have to cater to the different regions of the country. Advertisers must also become aware of the legal restrictions on advertising. Other suggestions for advertising in Canada are given.

Canada, Advertising

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Backlash against Virgin hype: Richard Branson has launched his Virgin Pep claiming to offerinvestors high performance at rock-bottom cost, with charges spelt out clearly. But criticsquestion the advertising and potential of his 'better deal'

Article Abstract:

The VirginPep launched by Richard Branson has been criticised as being unlikely to produce topperformance investment. There is also criticism about its advertising which claims no hiddencharges, although there is an exit charge. However Virgin Direct managing director RowanGormley claims that the exit fee is prominent in the brochure and reflects manager stamp dutyliability.

Product introduction, Personal finance, Virgin Group PLC

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