Airtours improves RP results after surveying journalists
Article Abstract:
This article discusses the survey of journalists conducted by Echo Research for the London-based holiday travel company, Airtours. a . In its report, Echo, a reputation evaluation company, recommended a series of PR strategies that included training of spokespersons and the development of one-one -ne relationships with travel editors.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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Isreal uses PR to counter terrorism
Article Abstract:
This article discusses the efforts of Goefrey Weill Asociates working with Ruder Finn Inc. to help the Istaeli Ministry of Tourism to counteract the effects of terrorism on the tourist industry in Israel. The companies brought journalist and celebrities to Israel while aintaining absolute honesty bout the situation in the country.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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Travel pros ply world of new media
Article Abstract:
Expansion of travel marketing into world-of-mouth marketing and internet to attract travelers by supplying more travel information are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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