Airtours improves RP results after surveying journalists

Article Abstract:

This article discusses the survey of journalists conducted by Echo Research for the London-based holiday travel company, Airtours. a . In its report, Echo, a reputation evaluation company, recommended a series of PR strategies that included training of spokespersons and the development of one-one -ne relationships with travel editors.

United Kingdom, New orders received, Research Findings, Management Consulting Services, Print Media, Business & Mgmt Consulting, Research Services, Statistical Data Included, Consulting services, Airtours PLC, Echo Research

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Isreal uses PR to counter terrorism

Article Abstract:

This article discusses the efforts of Goefrey Weill Asociates working with Ruder Finn Inc. to help the Istaeli Ministry of Tourism to counteract the effects of terrorism on the tourist industry in Israel. The companies brought journalist and celebrities to Israel while aintaining absolute honesty bout the situation in the country.

Israel, New Electronic Marketing, Campaign Launched, Public Relations Agencies, Public Relations, Public relations services, Public relations firms, Goeffrey Weill Associates, Ruder Finn Inc.

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Travel pros ply world of new media

Article Abstract:

Expansion of travel marketing into world-of-mouth marketing and internet to attract travelers by supplying more travel information are presented.

United States, General services, Passenger Transportation Arrangement, Marketing, Company systems management, Information management, Company marketing practices

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