An empirical analysis of sustained advantage in the U.S. pharmaceutical industry: impact of firm resources and capabilities
A model of the linkages among company resources, company capabilities and sustained competitive advantage between 1971 and 1989 was tested. Sustained competitive advantage was represented by two variables: therapeutic differentiation and global new compound entities. Findings revealed that research and development (R&D) and salesforce expenses have indirect and direct consequences, respectively, on sustained competitive advantage. Component capabilities were represented by the company's internal R&D activities and therapeutic market focus, while integrative capabilities were associated with the company's ability to get FDA approvals and develop radical new drugs.
Publication Name: Strategic Management Journal
Merck taps young marketer as president
The appointment of a top marketing man to become president of Merck and Co, the largest pharmaceutical firm in the world, is viewed as a sign that the company's focus is shifting from research to marketing. Richard J. Markham, the top marketing executive of the company, has recently been designated president and chief operating officer of Merck. Markham is credited for shifting Merck's marketing strategy from individual-based contracts to large group purchases.
Publication Name: Business Marketing
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