An investigation into the effect of questionnaire identification numbers in consumer mail surveys

Article Abstract:

The inclusion of questionnaire identification numbers in mail surveys has a positive effect on response rate and item omission. However, making the numbers more visible through the use of graphics has a negative effect on response rate. It is therefore recommended that the questionnaire contain an explanation for the inclusion of the numbers. The numbers should be also formatted in a way that will not arouse adverse response from the subject.

Methods, Mail surveys, Survey response rates, Questionnaires

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Complex services and choice criteria: an example from the life assurance market

Article Abstract:

Customer choice criteria in endowment life assurance policies and the role that service complexity plays are analyzed. Results show that a consumer primarily chooses an institution based on the fact that the consumer is already using a service offered by that institution, followed by recommendation or familial relationship. Other factors that can affect customer choice criteria are also analyzed.

Influence, Endowment insurance, Demography, Report

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The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies

Article Abstract:

The reliability and validity of the scale was assessed using exploratory and confirmatory factor analyses. The research showed that the scale has potential to serve as an instrument for the operation of positioning strategies and has managerial applications.

Strategic planning (Business)

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