Answering customer complaints
Article Abstract:
Customer feedback on new products or product changes plays a significant role in development. Answering a complaint will imply retaining a customer, which is more difficult than attracting a new one. DoEs and donEts of responding to customersE complaints are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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Matching products with celebrities
Article Abstract:
The influence celebrities have on marketing and selling of a product is discussed. The guidelines assessing whether a celebrity is right for promoting the product are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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2004 PR winners & sinners
Article Abstract:
The performances of various achievers and non achievers in the public relations industry for the year 2004 are discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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