Anticipated identification costs: improving assortment evaluation by diagnostic attributes
Article Abstract:
The product attributes that may help in improving consumers' assortment evaluation while lowering identification costs involved in making product choices are examined.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2007
Netherlands, Management dynamics, Management, Product management, Company business management, Product evaluation, Top rating
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2007
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Explicit and implicit catalysts of consumer resistance: the effects of animosity, cultural salience and country-of -origin on subsequent choice
Article Abstract:
Impact of movie's country-of-origin and consumers' animosity feelings on global consumers' movie choices is analyzed.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
Marketing procedures, Administration of General Economic Programs, Science & research, Import Labeling Regulations, Research, Hostility (Psychology), Hostility, Rules of origin (International trade), Rules of origin, Customer relations, Cultural industries
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
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Measuring and modeling the (limited) reliability of free choice attitude questions
Article Abstract:
The impact of brand image, on consumer choice, is examined.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
United Kingdom, Australia, Brand image
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
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Subjects list: Analysis, Forecasts and trends, Market trend/market analysis, Consumer preferences, United States, France
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