Arcade smells sales growth in its Scent Seal acquisition

Article Abstract:

Arcade Inc., the pioneer and world leader in scent sampling products, has acquired Scent Seal Inc. Arcade revolutionized the marketing of fragrances by developing the ScentStrip, the first pull-apart fragrance samplers which are inserted in magazines for convenient and cost-efficient consumer sampling. Arcade ran into problems when some of the seals of the ScentStrips broke, provoking complaints from consumers and competing marketers. Scent Seal manufactures a liquid fragrance sampler based on patented transdermal drug delivery system technology to allow wet sampling of fragrances.

Toilet Preparation Manufacturing, Toilet preparations, Perfumes & Colognes, Mergers, acquisitions and divestments, Perfumes industry, Fragrances (Toiletries), Scent Seal Inc., Arcade Inc.

---

Three-pronged ad push lights up Osram's bulb sales

Article Abstract:

Osram Corp had a daunting challenge of promoting its light bulbs that were priced 20 times more than its rivals' products. To avoid turning away potential customers, the company released print advertisements emphasizing the long-term cost-effectiveness of the light bulbs. The advertisements focused on the longevity of usage of the light bulbs and the environmental and financial benefits to the customer company. Osram's success in the commercial and industrial market has prompted the company to venture into the consumer market as well.

Lighting equipment, not elsewhere classified, Advertising, Lighting equipment and supplies industry, Lighting equipment industry, Osram Sylvania Inc.

---

Emhart office on wheels steers sales

Article Abstract:

Emhart Fastening Teknologies is driving its operations right into the parking lot of its customer's design center or manufacturing plant. With the introduction of its Mobile Innovation Center in Oct. 1995, the company services its customers through an onboard electronic catalog, laboratory, computer-aided application design station and telecommunication system.

Motor vehicle parts and accessories, Motor Vehicle Parts, Motor Vehicle Parts Manufacturing, Automobile equipment and supplies industry, Automotive parts industry, Marketing, Automotive parts, Emhart Corp., EMH

Similar abstracts:

• Abstracts: Trade agreements and incentives for environmental quality: a Western Hemisphere example. The International Trade Information System for the Pacific Rim
• Abstracts: Clinton's eyes and Bush's tales. IT companies cast acquisitive eyes. Up to its eyes in debt
• Abstracts: How ICI halved the value of its shareholders' funds. Extracting value. Consistently inconsistent on accounting for value
• Abstracts: Call to use housing receipts to kick start the economy. Community charge and spending survey 1992/93
• Abstracts: Primavera Project Planner, Version 4.0. Service as strategy at KHS Maschinen- und Anlagenbau. How behavioral viruses afflict market strategy

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.