Arcade smells sales growth in its Scent Seal acquisition
Article Abstract:
Arcade Inc., the pioneer and world leader in scent sampling products, has acquired Scent Seal Inc. Arcade revolutionized the marketing of fragrances by developing the ScentStrip, the first pull-apart fragrance samplers which are inserted in magazines for convenient and cost-efficient consumer sampling. Arcade ran into problems when some of the seals of the ScentStrips broke, provoking complaints from consumers and competing marketers. Scent Seal manufactures a liquid fragrance sampler based on patented transdermal drug delivery system technology to allow wet sampling of fragrances.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Three-pronged ad push lights up Osram's bulb sales
Article Abstract:
Osram Corp had a daunting challenge of promoting its light bulbs that were priced 20 times more than its rivals' products. To avoid turning away potential customers, the company released print advertisements emphasizing the long-term cost-effectiveness of the light bulbs. The advertisements focused on the longevity of usage of the light bulbs and the environmental and financial benefits to the customer company. Osram's success in the commercial and industrial market has prompted the company to venture into the consumer market as well.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Emhart office on wheels steers sales
Article Abstract:
Emhart Fastening Teknologies is driving its operations right into the parking lot of its customer's design center or manufacturing plant. With the introduction of its Mobile Innovation Center in Oct. 1995, the company services its customers through an onboard electronic catalog, laboratory, computer-aided application design station and telecommunication system.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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