Abstracts » Business

Beauty clients adopt causes to create 'bond' with consumers

Article Abstract:

Public relations firms are discovering that adopting charitable causes is an effective way to make a valuable connection with beauty product consumers, especially with young people in their twenties who are anxious to purchase products and services associated with their favorite causes. Industry analysts attribute the effectiveness of cause-related marketing to the fact that women are too busy to volunteer their services, preferring instead to make charitable contributions through their consumption practices.

Marketing procedures, Company Planning/Goals, Article

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Investigating those PR numbers

Article Abstract:

PR firms conduct surveys and research studies to help create publicity for their clients, but these studies may not always prove to be authentic and reliable. Katie Delahaye Paine has developed a useful tool to test the veracity of studies, called PaineEs Patented Bogus Benchmark Validity Verifier (P2B2V2), which checks for sample size, methodology, consistency, reliability, and other important factors.

Public relations services, Surveys, Public relations agencies

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