What's wrong with conjoint analysis?
Article Abstract:
Marketing opportunities can be lost through the use of conjoint analysis. Self-explicated choice modeling is a more valid form of marketing research.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Cover Story
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Blame game
Article Abstract:
Bad business decisions are always blamed on market research which may not be the case always. Some myths pertaining to market research are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Analysis
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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Irreverent thought
Article Abstract:
The role of correlation and regression methods in designing market research strategies is analyzed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Management dynamics, Management, Company business management, Regression analysis, Correlation (Statistics)
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
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Subjects list: Methods, United States, Marketing research, Market research
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