Classifying health care offering to gain strategic marketing insights

Article Abstract:

A system for classifying healthcare services according to customer participation and complexity of healthcare offering is developed using the network theory. The system classifies healthcare services into four quadrants. Each quadrant contains a healthcare service with either high or low customer participation and complexity. These services include standardized offerings, self-service offerings and passively received and individualized multi-offerings.

Health Care, Health Care and Social Assistance, HEALTH SERVICES, Analysis, Health care industry, Medical care, Health services administration

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Classifying services from a consumer perspective

Article Abstract:

The classification of retail services using product classification methods can be made more effective by using the point of view of consumers. Goods retailers and retail services do not have any significant differences inasmuch as costumers view both entities with equal importance. Moreover, traditional classification methods contain biases that may create difficulties in application.

Retail Trade, Service Industries, Retail industry, Products, Services industry, Identification and classification, Valuation, Classification

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The Effect of Market Orientation on Product Innovation

Article Abstract:

The relationship between market orientation and product innovation is examined. Product innovation is shown to vary with market orientation.

Research, Management, Marketing, Product development

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