Corporate history gives hospital big boost
Article Abstract:
The Greenwich Hospital in Greenwich, Conn. utilized the opportunity of its 100-year celebrations to bring out a 128-page corporate history book called 'A Century of Caring'. Greenwich Publishing, which handled the job, used the rich image history and interviews with the hospital's stakeholders. Greenwich Hospital's tradition of consistent top ranking in patient satisfaction was highlighted and the book focuses on the future challenges and the hospital's place in that future.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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China's high-tech PR market set to bloom
Article Abstract:
The boom in China's economy and its entry into the World Trade Organization will have a great impact in the technology public relations arena. The growth of high-technology PR market is discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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