Could Inconsistency Be Killing Your Credibility?
Article Abstract:
A fictitious case study of a sales and marketing group with inconsistent information and sales presentations is given to illustrate the point that inconsistency can hurt a company's credibility. Only one sales presentation could and should be chosen to represent the company. A model telephone presentation was created by going through all versions currently in use, and choosing those features which are actually critical to the sales process. Even non-technical personnel can handle technical sales presentations if the caller is briefed with a canned sales call. The basic sales presentation was then distributed throughout the company. A six step checklist for planning and creating the optimum telephone presentation is provided.
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
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Sharp dealer practices could menace bank lenders
Article Abstract:
Bank lenders are urged to be vigilant and to police their car dealers in order to protect themselves from the latter's deceptive sales practices. Since these banks currently purchase car dealer paper which erroneously assert that it is cheaper to borrow than to pay cash, they may be exposing themselves to violations of the Truth in Lending Act or even to fraud charges.
Publication Name: Journal of Retail Banking
Subject: Business
ISSN: 0195-2064
Year: 1993
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Sweatshop rap could bite Apple Computer
Article Abstract:
Issues regarding working conditions in Apple ComputerEs Chinese plant which manufactures iPod music player are presented. Secrecy policy present in this company is also discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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