Out-of-focus
Article Abstract:
Proper management of focus groups is very much needed to understand customer behavior. Suggestions on observing the interaction among the focus group participants are discussed. This helps in not only making the focus groups' research consistent, but also to achieve in-depth customer understanding.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
Management, Company business management, Focus groups
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
The power of probing
Article Abstract:
Probing is used by qualitative researcher to clarify the answers that respondents give. Probes can be proactive, reactive, spontaneous or natural. Tips on how to conduct an effective probe are provided.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Practice, Interviewing, Qualitative research
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Marketing research, Market research
Similar abstracts:
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.