Girl tech displays new gadgets for girls

Article Abstract:

Girl Tech has recently rolled out a new line of electronic toys. The new products include a programmable talking picture frame called Friend Frame; a Password Journal that may be unlocked using a voice password; the programmable, voice-recognition Door Pass motion detector; and the Beam It projector for transmitting visual messages. The new products are featured in an overhead aisle design and colorful display header, effectively providing accessability, appeal and a fun dimension to product presentation. ;

Product introduction

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Jiffy Lube features Hot Wheels Service Center

Article Abstract:

Jiffy Lube is partnering with KIDdesigns and Mattel Inc's Hot Wheels to promote the new KIDdesigns' Hot Wheels Auto Tech Service Center toy. Surf Crate, a specially decorated Hot Wheels Jiffy Lube car, is offered at Jiffy Lubes throught the US. The Hot Wheels Auto Tech Service Center has been placed in 'try me' display stations in the area of participating Jiffy Lube Service Centers. The promotion is backed up by signage outside of the Jiffy Lube Service Centers and displays in the stores.

Strategic alliances, Automotive Lubes & Greases, Petroleum Lubricating Oil and Grease Manufacturing, Automotive lubricants, Jiffy Lube

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Warner Bros. runs retail promotion for Looney Tunes

Article Abstract:

Warner Bros Consumer Products has launched a Looney Tunes promotion that features a send-away offer for a limited edition of Looney Tunes interactive CD-ROM. Consumers can avail of the CD-ROM by purchasing two Looney Tunes items and mail in an order form together with $1.99 for shipping and handling. Point-of-purchase materials include end caps signs, blade signs, shelf talkers and tearpads.

Marketing procedures

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