Abstracts » Business

Incentive 200's Rep of the Year

Article Abstract:

Suppliers and representatives polled by Incentive magazine have voted Simcor as Incentive 2000's Rep of the Year because of its extraordinary customer service. Simcor represents 20 manufacturers who produce a broad range of consumer products. It is very serious about its wholehearted commitment to do whatever it takes to come through for customers and suppliers. The company has also adopted technology to help maintain a high level of service and satisfaction.

Services information, Durable Goods Wholesalers, Wholesale Trade, Durable Goods, Simcor

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Schooling the competition

Article Abstract:

Boise Cascade Office Products Corp, a office supplies retailer based in Itasca, IL, boosted its image and sales through a creative promotion that carried its salespeople, call center staff and customers back to school. The promotion, which revolved around the fictional Boise High School 1964 yearbook and a romance between a cheerleader and football player, was implemented with the help of promotional agency Momentum. Part of the promotion is a sales incentive consisting of dress-uup paper doll-style magnet sets of the cheerleader and football player.

Marketing procedures, Office Supplies and Stationery Stores, Stationery & Office Suppl Stores, Boise Cascade Office Products Corp. (Itasca, Illinois)

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