Individual Level Discrete-Choice Conjoint Using CBC/HB
Article Abstract:
Sawtooth Choice-Based Conjoint/Hierarchical Bayes software is described as contributing individual-level lutilities based on first-choice conjoint data collection, discrete-choice logit modeling, and hierarchical Bayesian analysis. It is a valuable tool that expands the range of options for analyzing discrete-choice conjoint surveys.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Mining for gold: Monotonic regression makes software easier to use and a lot more fun
Article Abstract:
Marketing researches scrutinize scales to ensure that the internals are equidistant between set points, without analyzing if the respondents agree to these intervals. To overcome this problem a statistical application GOLDMine 2.0 (GMR) has been developed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Statistical Analysis When You Don't Need the Big Guns
Article Abstract:
XLSTAT software for use in basic statistical analysis is discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
User Contributions:
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