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Individual Level Discrete-Choice Conjoint Using CBC/HB

Article Abstract:

Sawtooth Choice-Based Conjoint/Hierarchical Bayes software is described as contributing individual-level lutilities based on first-choice conjoint data collection, discrete-choice logit modeling, and hierarchical Bayesian analysis. It is a valuable tool that expands the range of options for analyzing discrete-choice conjoint surveys.

Author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Science & research, Custom Computer Programming Services, Computer programming services, Computer Programming (Contract), Custom software, Software development services, Software developers, Sawtooth Software Inc. (Evanston, Illinois)

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Mining for gold: Monotonic regression makes software easier to use and a lot more fun

Article Abstract:

Marketing researches scrutinize scales to ensure that the internals are equidistant between set points, without analyzing if the respondents agree to these intervals. To overcome this problem a statistical application GOLDMine 2.0 (GMR) has been developed.

Author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Market Research, Market Research & Product Development, Analysis, Influence, Marketing research, Mathematical statistics

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Statistical Analysis When You Don't Need the Big Guns

Article Abstract:

XLSTAT software for use in basic statistical analysis is discussed.

Author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001

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Subjects list: United States, Usage, Computer software industry, Software industry, Software, Product information, Statistics (Mathematics)
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