Using correspondence analysis to map relationships
Article Abstract:
A technique for representing categorical marketing research data with a low-dimensional map is called correspondence analysis.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Research
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Pick and choose
Article Abstract:
A correspondence analysis of pick data, which is an accurate way in measuring brand performance, is examined.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Canada, Management dynamics, Management, Company business management, Brand image
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Men and Women Online: What Makes Them Click?
Article Abstract:
Different segments of Internet users within the sexes are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Analysis, Online services, Internet services, Women, Demographic aspects, Marketing research, Market research, Men
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Subjects list: United States, Marketing
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