Is discounting destined for difficult times

Article Abstract:

Recent court decisions concerning anti-trust laws and discounting will have a major effect on manufacturers and retailers. Court decisions in the Monsanto v. Spray-Rite Service Corp case and the Business Electronics Corp v. Sharp Electronics Corp case have given manufacturers more control over discount retailers' prices and have given retailers some protection against low price competitors. The decisions work in the favor of manufacturers and large retailers, and against independent discount retailers. Consumers may also be hurt by the decisions because some discounters may be forced to change pricing procedures to make them parallel with prices charged by competitors.

Interpretation and construction, Antitrust law, Commercial law, Vertical integration, Price maintenance

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Drug testing - walking a legal tightrope

Article Abstract:

Drug use testing of employees has become one of the most controversial legal issues of the decade. Employers assert that drug and alcohol abuse costs billions of dollars annually in lost productivity, accidents, absenteeism, and legal liability. Opponents of drug testing contend that drug tests are an invasion of privacy, and that most of the drug tests in use are unreliable. The case law in this area is still being developed, and until a clear consensus emerges, employers who wish to test employees for drug use will be on legally risky grounds, especially in the case of random, mandatory tests.

Human resource management, Privacy, Right of, Right of privacy, Mandatory drug testing, Drug testing

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Which marketing strategies breed success?

Article Abstract:

A recent survey of 57 companies in the industrial markets and 50 firms in consumer markets reveals the marketing decision areas which marketers consider to be important. Research results indicate that the most important marketing strategy areas for all industries surveyed are service, personal selling, and research. Results also show that sales forces and sales managers are very important to success for all manufacturers. Additional results indicate that training is critical in personnel selling, sales management, and marketing research.

Research, Planning, Marketing, Customer service, Strategic planning (Business)

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