It always pays to talk with your creative department
Article Abstract:
Advertising can be made more effective with better relationships with the creative department. The heads of the creative department or, if possible, all the members working for the account should be met directly to convey clearly the company's advertising goals. Reasons behind rejection of campaigns, which are deemed inappropriate for the target market, should be frankly articulated to the creatives, so that they could redeliberate on the account to provide it a better direction.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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Department a powerful ally
Article Abstract:
Congress is about to sign an $890-billion deficit reduction bill which includes abolishing the Dept. of Commerce, which was created in 1903 on the initiative of Pres. Theodore Roosevelt to promote economic development, international trade and technological development. As the Dept. of Commerce has been at the forefront of efforts to promote fair competition in the global marketplace, US businesses could suffer from its abolition.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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When selling a product, price doesn't always cut it
Article Abstract:
Price is only one variable to be considered when selling a product or service. Many studies have shown that lower prices do not make a company much more competitive than other firms. Instead, low prices are often equalled to low quality and quantity. As such, companies need to focus more on their reputation, service, response time, product quality, technical support and company stability in their sales strategies.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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