It's a whole new globallgame
Article Abstract:
ISL Marketing is a Swiss-based sports marketing firm, founded in 1982, which owns international marketing rights to world class soccer, volleyball, and track and field events. In 1985, the company was picked by the International Olympic Committee to be the only group in charge of international sponsor rights to the Olympic games in Calgary, Canada and Seoul, Korea. In return for their sponsorship, companies and their products are guaranteed use of the logo for the event, unobstructed TV exposure of any signs in the arena (when applicable), and category exclusivity, which means that the company will be the only sponsor in a given product category. ISL has a new program, called TOP, in which companies must bid in 44 separate categories for a monopoly in sponsoring both the winter and summer Olympic games, including use of Olympic symbolsworldwide.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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How creative can cable advertising get?
Article Abstract:
On April 29, 1986 in New York City, the first annual awards for 'Outstanding Achievement in Advertising on Cable Television' will be presented by the Cable Advertising Bureau (CAB). The grand prize winner will receive $25,000 cash for an advertising campaign, or a single commercial, that shows cable's ability to contribute to the advertising industry and demonstrates the uniqueness of cable television advertising. Some of the possible winning advertising campaigns are discussed, including: General Foods' 'Shortcuts' campaign, Crest's dental health tips campaign, Gillette's 'Dry Idea' campaign, and Procter and Gamble's 'What Every Baby Knows' television program and advertising campaign. CAB planned the awards to encourage advertising agencies to include cable television in their media planning.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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JWG & P wins Yugo, sort of
Article Abstract:
The American Association of Advertising Agencies sponsors the Institute of Advanced Advertising Studies each year for individuals sent by advertising firms that are willing to spend $800 per student-entrant. The advanced study course is taught by advertising executives from various agencies and the course culminates with the awarding of Tiffany trophies to the best campaign developed by the student groups. This year's competition was won by a student group that developed a campaign for the Yugo's introduction to the U.S. car market.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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