KeKe Beach displays induce trial

Article Abstract:

McCormick Distilling Co Inc is introducing a unique key lime cream liquer, called KeKe Beach, that combines the flavor of key lime pie wih just a hint of graham. Using the sweetness of key lime pie and the consistency of a sorbetto, the product is designed to trigger consumer interest with tastings across the US. KeKe Beach comes in 50ml and 750ml bottles with attractive displays for 50ml sizes at retail outlets.

Cordials & Liqueurs

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Display supports launch of McCormick's Irish cream

Article Abstract:

McCormick Distillery Co Inc of Weston, MO, is launching McCormick's Irish Cream Liqueur, which features real dairy cream and Irish spirits to result in a smoother blend and decadent flavor. The product is now available in the Midwest and is expected to be launched across the US in 1999. The product launch is being supported by a marketing strategy focusing on product packaging and point-of-purchase displays.

Liquor

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Storck P.O.P. displays offer new Peanut Riesen

Article Abstract:

Storck USA has launched a long-lasting peanut caramel with peanut pieces covered in milk chocolate, called Peanut Riesen. The confectionery product is individually wrapped and offers consumers long-lastig flavor. The Peanut Riessen launch is supported by television advertising, national FSI's, retailer sampling program, and 48 count floor and counter point-of- purchase displays.

Chocolate and Confectionery Manufacturing from Cacao Beans, Confectionery Products, Candy

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