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Licensing is the name of the pre-selling game

Article Abstract:

Video games based on film and TV characters draw mixed reviews. The licenses are costly and the expense is passed on to the consumer. Identification with licensed properties doesn't always determine success of video games, and manufacturers are proceeding with caution.

Author: Krueger, Anne, Green, Dianne
Publisher: North American Publishing Company
Publication Name: Merchandising
Subject: Business
ISSN: 0362-3920
Year: 1983
Miscellaneous retail stores, not elsewhere classified, Manufacturing industries, not elsewhere classified, Licensing agreements, Characters and characteristics in motion pictures, Movie characters

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Bell PhoneCenters find new home at Indianapolis Sears

Article Abstract:

AT and T and Sears have joined together to sell telephones. This is being done by locating the Bell PhoneCenters in the Sears stores. After a couple of days 12 phone sets had been sold to walk-in, impulse buyers.

Author: Krueger, Anne
Publisher: North American Publishing Company
Publication Name: Merchandising
Subject: Business
ISSN: 0362-3920
Year: 1982
Telephone and telegraph apparatus, Department stores, Planning, Marketing, Telephone, Telephony, Sears, Roebuck and Co., American Telephone and Telegraph Co.

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Software shake-out, better games, cheaper computers predicted

Article Abstract:

Some manufacturers give their predictions on video games. Some believe the market will become overloaded, while others believe there is no end to the market.

Author: Krueger, Anne
Publisher: North American Publishing Company
Publication Name: Merchandising
Subject: Business
ISSN: 0362-3920
Year: 1982
Prerecorded records and tapes, Usage, Microcomputers, Forecasts and trends, Quotations, Grubb, William F.X., Kahn, Al, Roper, Pat, Knazick, Saul

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Subjects list: Video games
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