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Loyalty Leverage

Article Abstract:

A focus on the process of measuring the performance of brand and its customer loyalty percent is discussed. The process of using Loyal/ At risk profile as a point-in-time strategic measure for choosing between retention and acquisition strategies is also presented.

Author: Etter, Bill
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Analysis, Customer loyalty, Brand name products, Brand names

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Secrets of Power Presentations

Article Abstract:

Bender, Peter Urs

Publisher: The Canadian Institute of Chartered Accountants
Publication Name: CA Magazine
Subject: Business
ISSN: 0317-6878
Year: 1992
Books, Book Review, Book reviews, Secrets of Power Presentations (Book)

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