Marketing decision models have value
Article Abstract:
Successful marketing decision models are provided. These successful models include advertising decision models and product design models.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Common ground exists
Article Abstract:
Decision and descriptive marketing models are valid. The difference between the two types of models is not great.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Both models can work
Article Abstract:
Marketing decision and descriptive models are both valid.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Models, United States, Column, Marketing, Marketing models
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